Hula Global is a digital-first, apparel supplier. We extensively use digital tools to bring transparency and streamline apparel supply chain for our customers. We use data and facts and take the guesswork out from the entire process and this digital first approach reflects in our customer pool. Almost all our customers have significant e-commerce sales.
Most apparel suppliers are still stuck in doing business in a very archaic manner. These suppliers will not be upfront about hidden costs or quote very high MOQs without understanding your business model. Moreover, one of the biggest challenge of working with a supplier who is not digitally savvy is that you will have to change and organise your process around their rigid processes - which should not be the case.
You will end up doing so much heavy-lifting by yourself that your focus will deviate from running your business. You will be forced to constantly think about your backend supply chain, so much that you will forget that your main objective was to run your fashion brand and not to put out fires at the backend supply chain.
These archaic suppliers are usually smooth talkers and they are most likely going to give you some very tempting offers, like the used-car salesman - tempting offers but not true. They will claim that they want to invest in a long term working relationship but they want you to take the first step.
We at Hula Global, we believe in the power of community. We have created an eco-system around our community of fashion entrepreneurs in such a manner so that they can take an informed decision.
We regularly put out content that will benefit our community of fashion entrepreneurs even if our working relationship has not started. We regularly call out the BS and educate our community so that even if you don't end up working with us, you are better informed and can take a decision that is good for brand - because in the long term, if your brand survives, we are counting on you that one day we are going to work together if it is not NOW.
If you are reading this until now and you have already browsed through other Q&A's in our knowledge base and our website resources - you will get a sense of what we mean.
Having said that, there are some really incredible suppliers - some even far better than Hula Global. We just provide you the tools and information for you to make an informed decision.